I was reading through an article on Social Networking in a corporate environment recently. It seems the general trend would be toward some kind of intranet site for employees, whether that consists of operational manual type applications---think Google Docs--- or comment/complaint type blogging sites with employee interaction. The article was questioning the pros and cons of such a site for different types of enterprises; but my take would be a wider perspective. I mean, if someone in the company can, and will, create and maintain such a site, why not? I see no downfall and, certainly, some advantages to having information and outlets available to employees. However, be very careful not to think that any kind of site is a be-all, end-all endeavor. This is where common sense comes in. There are going to be people who are gung-ho for this technology. There are going to be some who will take what they need, and leave a whole lot of it alone. And there will be some who would not touch it with a ten-foot pole! Social networking can be a wonderful tool…in a full toolbox!
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